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Spotify + Google Cloud
Interactive Production
Interactive Campaign Project Management
Date
May 2020
Location
San Francisco
Role
Senior Interactive Producer
Agency Partner
Media Monks
Produced and project managed "Behind the Beats", an interactive digital experience showcasing how Spotify leverages Google Cloud to power personalization, scalability, and data-driven discovery. Originally conceived as a physical activation for global industry events, the project was reimagined as an immersive online experience in response to the pandemic.
Key responsibilities and highlights included:
- Led the pivot from physical installation to interactive digital storytelling, preserving the tactile, sensory richness of the original concept
- Collaborated with Spotify and Google Cloud teams to distill technical infrastructure into accessible, engaging narratives
- Oversaw creative development, user experience design, and agency partnerships to ensure a polished, on-brand product
- Integrated motion design, audio, and data visualization to create a multi-sensory journey through Spotify’s backend architecture
- Managed end-to-end production timelines, cross-functional alignment, and QA for a global online launch
