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IBC Conference
Interactive Production
Creative Technology Production and Experiential Project Management
Date
April 2019
Location
Amsterdam
Role
Senior Interactive Producer
Agency Partner
Deep Local
In partnership with the Google Cloud Media & Entertainment team, I led the end-to-end production of a physical, narrative-driven demo showcased at the International Broadcast Conference (IBC) in Amsterdam. Designed in collaboration with creative agency DeepLocal, the activation highlighted the power and performance of Google’s global network for media streaming, post-production, and content delivery.
Key contributions included:
- Co-led creative development and technical integration alongside the project’s lead engineer
- Produced a custom-built, interactive spin-wheel installation that physically drove the user journey and highlighted Google Cloud’s advantages for media workflows
- Managed the production lifecycle across ideation, fabrication, agency coordination, and on-site logistics
- Developed the entry content and environmental storytelling for the Google Cloud booth at IBC
- Ensured cross-functional alignment between Google Cloud stakeholders, DeepLocal, and engineering teams for a smooth, on-brand delivery
This project merged physical interactivity with technical storytelling, creating a memorable and tactile experience that resonated with a highly specialized broadcast audience.
