Google Pixel Buds Pro 2

As a longtime audio enthusiast and passionate advocate for hearable technology, I was thrilled to lead the interactive production for the global launch of Pixel Buds Pro 2—Google’s most advanced audio hardware to date. I oversaw the full digital experience lifecycle on the Google Store, from early concepting through to go-live, ensuring every detail reflected the product’s innovation and sonic sophistication.

Key responsibilities included:

- Driving cross-functional collaboration across product marketing, UX, and engineering to bring the hearables story to life online

- Managing a robust creative production pipeline across multiple internal teams and creative agencies

- Leading coordination with our external agency partner (BASIC/DEPT), including oversight of copywriters, designers, and producers

Aligning internal stakeholders and executive leadership on messaging hierarchy, feature prioritization, and go-to-market strategy

- Overseeing the CRM launch campaign in partnership with agency teams to deliver a cohesive customer journey across owned channels

- Navigating evolving product specs and shifting timelines while maintaining a polished, high-impact launch experience.

This project was especially meaningful as it allowed me to combine my technical production expertise with my personal passion for premium audio and emerging hearables tech—culminating in a launch that resonated with both audiophiles and everyday users.