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Google Watch Bands

Project Type

Photography

Date

September 2024

Location

Remote

Role

Senior Interactive Producer

Interactive Production

Design and Web Development Project Management

Led the digital rollout of the refreshed Pixel Watch Bands collection, which introduced new styles, colorways, and expanded availability across global markets. I managed the end-to-end production process—translating a fashion-forward hardware update into a sleek, shoppable online experience.

Key contributions included:

- Partnering with product marketing and design teams to elevate storytelling around new bands, materials, and seasonal colorways

- Coordinating cross-functional teams to ensure timely asset creation, localization, and market readiness

- Overseeing creative production across internal teams and agency partners to bring consistency across modules, PDPs, and campaign pages

- Managing launch timelines and go-to-market priorities across multiple regions and stakeholders

© 2020 by Colton Chorpenning

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