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Skullcandy Hookup Spring Break
Executive Production
Experience Design, Video Production & Project Management
Date
Summer 2016
Location
Panama City Beach
Role
Lead Producer
Agency Partner
STEPT Studios
Produced a high-energy, surprise-and-delight activation for Skullcandy’s The Grind campaign during Spring Break in Panama City Beach. Unsuspecting fans thought they were just checking into their hotel—but waiting inside were pro athletes, stacks of Skullcandy gear, and an unforgettable weekend lined up just for them.
Key responsibilities included:
- Led all production and logistics, including talent sourcing, location coordination, event planning, and surprise execution
- Acted as primary liaison with STEPT Studios, overseeing the campaign from early creative development through content delivery
- Ensured the experience was both authentic and brand-aligned, blending Spring Break spontaneity with Skullcandy’s bold, youth-focused identity
The result: an epic, fully immersive brand moment that turned a few fans’ vacations into the ultimate Skullcandy Spring Break story—and generated high-impact content that lived far beyond the beach.