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Griz | Pop Up EP Release Party
Project type
EP Launch Party
Date
October
Location
Denver
Role
Executive Producer
Overview: Orchestrated an exclusive, high-impact pop-up activation for the release of GRiZ’s Chasing the Golden Hour 4 mixtape. Partnering with the boutique Catbird Hotel, I developed an immersive rooftop experience designed to foster intimacy between the artist and his community.
Strategy & Execution: Leveraging a "flash-announcement" strategy, we utilized a Twitter-only announcement just hours before doors opened to generate immediate viral urgency. I managed the venue partnership, oversaw the spatial design, and coordinated logistics to accommodate a massive influx of fans.
Results: The event reached total capacity within 30 minutes of doors opening, drawing a crowd of 400+ attendees with virtually zero lead time—cementing the activation as a viral success and a highlight of the album campaign.
