ilo ilo Scavenger Hunt

As Marketing Producer & Creative Strategist for the launch of ilo ilo's first EP, I architected and executed a bespoke launch experience for ilo ilo’s first singles.

Conceptualized & Produced an immersive scavenger-hunts in New York City and Los Angeles that that blurred the lines between fan interaction and artist discovery, mapping a two-day journey of clues and live engagement.

Coordinated these multi-city activations, ensuring high-impact execution across filming locations, talent coordination, and real-time content capture.

Devised the creative strategy: positioned the hunt as both a marketing stunt and an experiential rhythm-building tool, leveraging fan participation, influencer collaboration, and social storytelling.

Integrated digital & real-world touch points, amplifying reach via social media teasers, live updates, and artist-fan interactions that drove buzz and narrative ownership.

Result: A dynamic release that disrupted the standard single-drop formula—combining pop-up adventure, fan co-creation, and artist synergy to deliver a memorable, high-engagement rollout.