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TiVo Mini Product Launch

Project type

Animated Video Production

Date

2015

Location

New York City

Agency Partner

Ghost Robot

Served as the agency producer for the TiVo Mini product launch campaign, overseeing all production efforts between the brand team and creative production partner Ghost Robot. Managed the full project lifecycle from pre-production through final delivery.

Key responsibilities included:

Acted as primary point of contact between agency, production partner, and TiVo brand stakeholders

- Oversaw project timeline, budget, and review cycles to ensure on-time, on-budget delivery

- Managed multiple rounds of feedback and approvals across video and digital assets

- Ensured seamless coordination between creative vision and brand expectations

This role required strong cross-functional collaboration and production oversight to bring TiVo’s (at the time) next-gen hardware story to life through polished, engaging content.

© 2020 by Colton Chorpenning

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