Skullcandy
Lead Producer for the launch of Skullcandy’s The Grind headphones, driving a video-first campaign that combined branded content with live, stunt-style activations.
Position Overview
In today's fast-paced and stressful world, finding time for mindfulness and meditation can be challenging. Many individuals struggle with maintaining a consistent meditation practice due to a lack of guidance, personalized approaches, and difficulty tracking progress. Existing meditation apps often offer generic content that fails to cater to individuals' specific needs, making it difficult to cultivate a sustainable and effective mindfulness routine.
Key Responsibilites
- Led end-to-end interactive production
- Drove complex production pipelines
- Navigated shifting product priorities and timelines
- Managed regional compliance and localization
- Oversaw integrated CRM campaigns
PROJECT 01
Google Nest Wifi Pro
Led end-to-end interactive production for the global launch of Pixel 9 on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, availability, and user flow
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 02
Google Pixel Buds Pro 2
Led end-to-end interactive production for the global launch of Pixel Buds Pro 2 on Google Store. Overseeing the full digital experience lifecycle from early concepting through go-live. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a robust creative production pipeline of digital assets across multiple internal teams and creative agencies
Aligning executive stakeholders and product marketing leads on messaging hierarchy, feature prioritization, and go-to-market strategy
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating evolving product specs and shifting timelines with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 03
Google Nest Cam Outdoor
Led end-to-end interactive production for the global launch of Nest Cam Outdoor (2nd Gen) across 16 regions on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, regional availability, and user flow across 16 markets
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating regional compliance requirements and shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 04
Google Nest Wifi Pro
Led end-to-end interactive production for the global launch of Pixel 9 on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, availability, and user flow
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
And more
Zengo's journey began with the vision of empowering individuals to harness the transformative power of mindfulness in their daily lives. The founders recognized the growing need for personalized and accessible meditation experiences to help individuals combat stress and enhance their overall well-being. They assembled a team of meditation experts, AI engineers, and user experience designers to bring their vision to life.
The team embarked on extensive research and development to create an app that seamlessly integrates artificial intelligence with mindfulness practices. They understood that customization was crucial for users to connect deeply with their meditation practice, and thus, they developed a sophisticated AI system capable of adapting to users' evolving needs. Zengo's algorithm analyzes users' preferences, goals, and previous meditation experiences to generate personalized sessions, ensuring that each practice caters to individual requirements.
Since its launch, Zengo has made a profound impact on users seeking a more personalized and effective meditation experience. Individuals have embraced the app's AI-powered features, finding solace in the customized meditation sessions that align with their specific needs and objectives. Zengo's progress tracking tools have empowered users to monitor their journey, celebrate milestones, and make data-driven adjustments to enhance their practice. The app's user-friendly interface, combined with its AI capabilities, has transformed the way users approach mindfulness, making it more accessible and impactful in their daily lives.
