Skullcandy
Lead Producer for Suntory Whisky Toki U.S. experiential launch campaign
Position Overview
As Lead Producer with School Advertising Agency, I led the planning and execution of the launch campaign for Skullcandy's The Grind headphones, combining branded video content with live, stunt-style experiential activations. Working at the intersection of content production, experiential design, and brand partnerships, I was responsible for delivering surprise-and-delight experiences that created once-in-a-lifetime fan moments—all captured for dynamic social and campaign content.
Key Responsibilites
Led end-to-end production for The Grind headphones launch campaign combining video content and live experiential stunts
Managed creative development, talent coordination, and logistics for surprise-and-delight fan activations
Drove cross-functional alignment between brand strategy, content production, and experiential execution
Oversaw video capture, social content strategy, and post-production to maximize campaign reach and engagement
Delivered authentic, high-energy brand moments that turned unsuspecting fans into shareable social content
PROJECT 01
Los Angeles
Led end-to-end experiential production for Skullcandy's The Grind headphones launch in Los Angeles, executing a bold, surprise-and-delight activation that brought the brand's rebellious, community-first energy to life. Overseeing the full lifecycle from concept through content delivery—transforming local skate parks into impromptu competitions where winners were taken to The Berrics, a legendary private skate park, to meet top pros and receive exclusive gear. I served as the connective tissue between cross-functional teams—balancing creative vision, talent logistics, and authentic skate culture storytelling.
Managing end-to-end production including talent coordination, location logistics, permitting, and on-site creative direction
Overseeing partnership with STEPT Studios from creative ideation through final video delivery
Aligning pro skaters, venue partners, and brand stakeholders to ensure authentic community engagement and seamless execution
Guiding integration between experiential elements and video storytelling for maximum impact across Skullcandy's digital platforms
Delivering an immersive activation that captured the raw spirit of skate culture and transformed it into unforgettable brand moments and shareable content
PROJECT 02
Panama City Beach
Led end-to-end experiential production for a surprise-and-delight activation during Skullcandy's The Grind campaign in Panama City Beach. Overseeing the full lifecycle from concept through content delivery—transforming unsuspecting fans' Spring Break check-in into an unforgettable weekend with pro athletes and exclusive Skullcandy gear. I served as the connective tissue between cross-functional teams—balancing creative vision, talent logistics, and brand storytelling.
Managing all production and logistics including talent sourcing, location coordination, event planning, and surprise execution
Overseeing partnership with STEPT Studios from early creative development through final content delivery
Aligning brand stakeholders and production teams to ensure authentic experiences that balanced Spring Break spontaneity with Skullcandy's bold, youth-focused identity
Guiding content capture strategy to maximize social impact and campaign reach beyond the activation
Delivering an immersive brand moment that transformed fans' vacations into shareable Skullcandy stories and high-impact content
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