
TiVo
Agency Producer for TiVo BOLT and Mini product launch campaign
Position Overview
As Agency Producer with School Advertising Agency, I led production for the TiVo BOLT and Mini product launch campaign, serving as the primary liaison between the brand team and creative production partner Ghost Robot. Working at the intersection of client management, creative production, and post-production oversight, I was responsible for driving the full project lifecycle from concept through final delivery—ensuring quality, timeline adherence, and alignment across all stakeholders.
Key Responsibilites
Led end-to-end production for TiVo BOLT and Mini product launch campaign
Managed creative development, production timelines, and deliverables between brand team and Ghost Robot
Drove cross-functional alignment between client stakeholders, creative agency, and production partners
Oversaw pre-production planning, shoot coordination, and post-production to ensure on-time, on-brand delivery
Delivered polished campaign assets across multiple formats and platforms for integrated product launch
PROJECT 01
TiVo Bolt
Led end-to-end production for the TiVo BOLT product launch campaign, overseeing all production efforts between the brand team and creative production partner Ghost Robot. Overseeing the full project lifecycle from pre-production through final delivery. I served as the connective tissue between cross-functional teams—balancing creative vision, brand expectations, and production requirements.
Serving as primary point of contact between agency, Ghost Robot, and TiVo brand stakeholders
Managing project timeline, budget, and review cycles to ensure on-time, on-budget delivery
Overseeing multiple rounds of feedback and approvals across video and digital assets
Driving seamless coordination between creative development and brand standards
Delivering polished, engaging campaign content that brought TiVo's next-gen hardware story to life
Zengo's journey began with the vision of empowering individuals to harness the transformative power of mindfulness in their daily lives. The founders recognized the growing need for personalized and accessible meditation experiences to help individuals combat stress and enhance their overall well-being. They assembled a team of meditation experts, AI engineers, and user experience designers to bring their vision to life.

The team embarked on extensive research and development to create an app that seamlessly integrates artificial intelligence with mindfulness practices. They understood that customization was crucial for users to connect deeply with their meditation practice, and thus, they developed a sophisticated AI system capable of adapting to users' evolving needs. Zengo's algorithm analyzes users' preferences, goals, and previous meditation experiences to generate personalized sessions, ensuring that each practice caters to individual requirements.
Since its launch, Zengo has made a profound impact on users seeking a more personalized and effective meditation experience. Individuals have embraced the app's AI-powered features, finding solace in the customized meditation sessions that align with their specific needs and objectives. Zengo's progress tracking tools have empowered users to monitor their journey, celebrate milestones, and make data-driven adjustments to enhance their practice. The app's user-friendly interface, combined with its AI capabilities, has transformed the way users approach mindfulness, making it more accessible and impactful in their daily lives.



