Google Cloud
Senior Program Manager for Google Cloud experiential activations and campaigns
PROJECT 01
NASA FDL + Google Cloud
Led end-to-end experiential production for a dynamic, science-forward installation showcasing the partnership between Google Cloud and NASA's Frontier Development Lab (FDL). Overseeing the full lifecycle from concept through on-site execution. I served as the connective tissue between cross-functional teams—balancing creative vision, technical accuracy, and complex fabrication requirements.
Managing a complex production pipeline across design development, fabrication, vendor sourcing, and on-site logistics
Aligning NASA scientists, Google Cloud product teams, and external creative agencies on content accuracy and experience flow
Translating complex astrophysics and AI models into accessible, interactive storytelling that demonstrated how Google Cloud enables NASA's search for exoplanets
Guiding and coordinating build partners to ensure all fabrication and AV elements were delivered on time and in brand
Delivering a visually striking, high-traffic installation that brought complex cloud technologies to life for a general audience
PROJECT 02
Spotify + Google Cloud
Led end-to-end interactive production for "Behind the Beats," a digital experience showcasing how Spotify leverages Google Cloud to power personalization, scalability, and data-driven discovery. Overseeing the full lifecycle from concept through launch—originally designed as a physical activation, then reimagined as an immersive online experience in response to the pandemic. I served as the connective tissue between cross-functional teams—balancing creative vision, technical storytelling, and evolving project constraints.
Managing the pivot from physical installation to interactive digital storytelling, preserving the tactile, sensory richness of the original concept
Aligning Spotify and Google Cloud teams to distill complex technical infrastructure into accessible, engaging narratives
Guiding creative development, user experience design, and agency partnerships to ensure a polished, on-brand product
Integrating motion design, audio, and data visualization to create a multi-sensory journey through Spotify's backend architecture
Overseeing end-to-end production timelines, cross-functional alignment, and QA for a global online launch
PROJECT 03
IKEA + Google Cloud
Led end-to-end interactive production for a digital storytelling experience spotlighting IKEA's retail innovation powered by Google Cloud AI and infrastructure. Overseeing the full lifecycle from creative concepting through launch. I served as the connective tissue between cross-functional teams—balancing creative vision, technical accuracy, and brand integrity across Google Cloud, IKEA, and agency partners.
Managing end-to-end production in partnership with agency teams, Google Cloud stakeholders, and IKEA collaborators
Translating complex AI and cloud infrastructure narratives into an accessible, interactive web experience
Aligning cross-functional coordination across UX, design, engineering, and product marketing teams
Guiding agency partners through sprints, ensuring alignment on creative, technical feasibility, and brand standards
Directing visual storytelling that highlighted neural network workflows and retail AI use cases with clarity and impact
PROJECT 04
Google Cloud Activation @ IBC
Led end-to-end experiential production for a physical, narrative-driven demo showcased at the International Broadcast Conference (IBC) in Amsterdam. Overseeing the full lifecycle from ideation through on-site execution—designed in collaboration with creative agency DeepLocal. I served as the connective tissue between cross-functional teams—balancing creative vision, technical integration, and fabrication requirements for a highly specialized broadcast audience.
Co-leading creative development and technical integration alongside the project's lead engineer
Managing production of a custom-built, interactive spin-wheel installation that physically drove the user journey and highlighted Google Cloud's advantages for media workflows
Overseeing the production lifecycle across ideation, fabrication, agency coordination, and on-site logistics
Developing entry content and environmental storytelling for the Google Cloud booth at IBC
Aligning Google Cloud stakeholders, DeepLocal, and engineering teams to ensure smooth, on-brand delivery
And more
The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.
Driven by their vision, the founders assembled a team of nutritionists, culinary experts, and tech enthusiasts to develop Snackify. The team delved into extensive research, analyzing various dietary preferences, nutritional needs, and snack options available in the market. Armed with this knowledge, they built a sophisticated algorithm that would curate personalized snack boxes, taking into account individuals' dietary restrictions, preferences, and health goals.
Since its launch, Snackify has witnessed a significant impact on individuals seeking healthier snacking options. Customers have embraced the convenience and personalization offered by Snackify, allowing them to discover a diverse range of nutritious snacks perfectly suited to their needs. The service has not only simplified the snacking experience but also encouraged individuals to explore new flavors, ingredients, and brands they may have otherwise overlooked. With each snack box, Snackify promotes healthy habits, making it easier for customers to maintain a balanced diet and achieve their wellness goals.
