Suntory Whisky Toki
Managed the U.S. experiential launch of Suntory Whisky Toki, overseeing a multi-city campaign that blended cultural storytelling with immersive brand engagement.
PROJECT 01
Google Nest Wifi Pro
Led end-to-end interactive production for the global launch of Pixel 9 on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, availability, and user flow
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 02
Google Pixel Buds Pro 2
Led end-to-end interactive production for the global launch of Pixel Buds Pro 2 on Google Store. Overseeing the full digital experience lifecycle from early concepting through go-live. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a robust creative production pipeline of digital assets across multiple internal teams and creative agencies
Aligning executive stakeholders and product marketing leads on messaging hierarchy, feature prioritization, and go-to-market strategy
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating evolving product specs and shifting timelines with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 03
Google Nest Cam Outdoor
Led end-to-end interactive production for the global launch of Nest Cam Outdoor (2nd Gen) across 16 regions on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, regional availability, and user flow across 16 markets
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating regional compliance requirements and shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 04
Google Nest Wifi Pro
Led end-to-end interactive production for the global launch of Pixel 9 on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, availability, and user flow
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
And more
The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.
Driven by their vision, the founders assembled a team of nutritionists, culinary experts, and tech enthusiasts to develop Snackify. The team delved into extensive research, analyzing various dietary preferences, nutritional needs, and snack options available in the market. Armed with this knowledge, they built a sophisticated algorithm that would curate personalized snack boxes, taking into account individuals' dietary restrictions, preferences, and health goals.
Since its launch, Snackify has witnessed a significant impact on individuals seeking healthier snacking options. Customers have embraced the convenience and personalization offered by Snackify, allowing them to discover a diverse range of nutritious snacks perfectly suited to their needs. The service has not only simplified the snacking experience but also encouraged individuals to explore new flavors, ingredients, and brands they may have otherwise overlooked. With each snack box, Snackify promotes healthy habits, making it easier for customers to maintain a balanced diet and achieve their wellness goals.
