Skullcandy
Lead Producer for Suntory Whisky Toki U.S. experiential launch campaign
PROJECT 01
Los Angeles
Led end-to-end experiential production for Skullcandy's The Grind headphones launch in Los Angeles, executing a bold, surprise-and-delight activation that brought the brand's rebellious, community-first energy to life. Overseeing the full lifecycle from concept through content delivery—transforming local skate parks into impromptu competitions where winners were taken to The Berrics, a legendary private skate park, to meet top pros and receive exclusive gear. I served as the connective tissue between cross-functional teams—balancing creative vision, talent logistics, and authentic skate culture storytelling.
Managing end-to-end production including talent coordination, location logistics, permitting, and on-site creative direction
Overseeing partnership with STEPT Studios from creative ideation through final video delivery
Aligning pro skaters, venue partners, and brand stakeholders to ensure authentic community engagement and seamless execution
Guiding integration between experiential elements and video storytelling for maximum impact across Skullcandy's digital platforms
Delivering an immersive activation that captured the raw spirit of skate culture and transformed it into unforgettable brand moments and shareable content
PROJECT 02
Panama City Beach
Led end-to-end experiential production for a surprise-and-delight activation during Skullcandy's The Grind campaign in Panama City Beach. Overseeing the full lifecycle from concept through content delivery—transforming unsuspecting fans' Spring Break check-in into an unforgettable weekend with pro athletes and exclusive Skullcandy gear. I served as the connective tissue between cross-functional teams—balancing creative vision, talent logistics, and brand storytelling.
Managing all production and logistics including talent sourcing, location coordination, event planning, and surprise execution
Overseeing partnership with STEPT Studios from early creative development through final content delivery
Aligning brand stakeholders and production teams to ensure authentic experiences that balanced Spring Break spontaneity with Skullcandy's bold, youth-focused identity
Guiding content capture strategy to maximize social impact and campaign reach beyond the activation
Delivering an immersive brand moment that transformed fans' vacations into shareable Skullcandy stories and high-impact content
The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.
Driven by their vision, the founders assembled a team of nutritionists, culinary experts, and tech enthusiasts to develop Snackify. The team delved into extensive research, analyzing various dietary preferences, nutritional needs, and snack options available in the market. Armed with this knowledge, they built a sophisticated algorithm that would curate personalized snack boxes, taking into account individuals' dietary restrictions, preferences, and health goals.
Since its launch, Snackify has witnessed a significant impact on individuals seeking healthier snacking options. Customers have embraced the convenience and personalization offered by Snackify, allowing them to discover a diverse range of nutritious snacks perfectly suited to their needs. The service has not only simplified the snacking experience but also encouraged individuals to explore new flavors, ingredients, and brands they may have otherwise overlooked. With each snack box, Snackify promotes healthy habits, making it easier for customers to maintain a balanced diet and achieve their wellness goals.
