TiVo
Agency Producer for TiVo BOLT and Mini product launch campaign
PROJECT 01
TiVo Bolt
Led end-to-end production for the TiVo BOLT product launch campaign, overseeing all production efforts between the brand team and creative production partner Ghost Robot. Overseeing the full project lifecycle from pre-production through final delivery. I served as the connective tissue between cross-functional teams—balancing creative vision, brand expectations, and production requirements.
Serving as primary point of contact between agency, Ghost Robot, and TiVo brand stakeholders
Managing project timeline, budget, and review cycles to ensure on-time, on-budget delivery
Overseeing multiple rounds of feedback and approvals across video and digital assets
Driving seamless coordination between creative development and brand standards
Delivering polished, engaging campaign content that brought TiVo's next-gen hardware story to life
The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.
Driven by their vision, the founders assembled a team of nutritionists, culinary experts, and tech enthusiasts to develop Snackify. The team delved into extensive research, analyzing various dietary preferences, nutritional needs, and snack options available in the market. Armed with this knowledge, they built a sophisticated algorithm that would curate personalized snack boxes, taking into account individuals' dietary restrictions, preferences, and health goals.
Since its launch, Snackify has witnessed a significant impact on individuals seeking healthier snacking options. Customers have embraced the convenience and personalization offered by Snackify, allowing them to discover a diverse range of nutritious snacks perfectly suited to their needs. The service has not only simplified the snacking experience but also encouraged individuals to explore new flavors, ingredients, and brands they may have otherwise overlooked. With each snack box, Snackify promotes healthy habits, making it easier for customers to maintain a balanced diet and achieve their wellness goals.
