TiVo
Lead gency producer for the TiVo BOLT and Mini product launch campaign, overseeing all production efforts between the brand team and creative production partner Ghost Robot. Managed the full project lifecycle from pre-production through final delivery.
Position Overview
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Key Responsibilites
- Led end-to-end interactive production
- Drove complex production pipelines
- Navigated shifting product priorities and timelines
- Managed regional compliance and localization
- Oversaw integrated CRM campaigns
PROJECT 01
Google Nest Wifi Pro
Led end-to-end interactive production for the global launch of Pixel 9 on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, availability, and user flow
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 02
Google Pixel Buds Pro 2
Led end-to-end interactive production for the global launch of Pixel Buds Pro 2 on Google Store. Overseeing the full digital experience lifecycle from early concepting through go-live. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a robust creative production pipeline of digital assets across multiple internal teams and creative agencies
Aligning executive stakeholders and product marketing leads on messaging hierarchy, feature prioritization, and go-to-market strategy
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating evolving product specs and shifting timelines with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 03
Google Nest Cam Outdoor
Led end-to-end interactive production for the global launch of Nest Cam Outdoor (2nd Gen) across 16 regions on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, regional availability, and user flow across 16 markets
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating regional compliance requirements and shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
PROJECT 04
Google Nest Wifi Pro
Led end-to-end interactive production for the global launch of Pixel 9 on Google Store. Overseeing the full lifecycle from design through development. I served as the connective tissue between cross-functional teams—balancing creative vision, technical feasibility, and ever-evolving business priorities.
Managing a complex production pipeline of digital assets across multiple internal creative agencies
Aligning executive stakeholders and global product leads on feature hierarchy, availability, and user flow
Guiding and coordinating our external agency partner (BASIC/DEPT), including designers, copywriters, and producers
Navigating shifting product priorities with agility, ensuring final deliverables met both business goals and brand standards
Overseeing the CRM launch campaign in close collaboration with agency partners to ensure seamless integration of messaging across owned channels
And more
RoverRide was born out of the founders' passion for pets and their own personal experiences as busy pet owners. They recognized the challenges faced by individuals who strive to provide the best care for their pets while juggling demanding schedules. With a shared vision of creating a reliable and accessible pet care solution, the founders assembled a team of dedicated professionals from the pet care industry and technology experts.
Driven by their mission, the team developed the RoverRide mobile app, which revolutionizes the way pet owners connect with local caregivers. The app provides a platform where pet owners can easily browse and choose from a network of trusted and verified caregivers based on their location and specific needs. RoverRide's rigorous vetting process ensures that each caregiver is experienced, reliable, and passionate about animal care, giving pet owners peace of mind.
Since its launch, RoverRide has transformed the lives of pet owners and their furry companions. Users have praised the convenience and reliability of the service, appreciating the ease with which they can schedule dog walks or pet sitting sessions with qualified caregivers. Pet owners can track their pets' activities and receive real-time updates through the app, fostering a sense of connectedness even when physically apart. RoverRide has not only simplified pet care for busy individuals but has also created a thriving community of pet lovers who share a common goal of providing the best care for their four-legged family members.
