TiVo
Agency Producer for TiVo BOLT and Mini product launch campaign
Position Overview
As Agency Producer with School Advertising Agency, I led production for the TiVo BOLT and Mini product launch campaign, serving as the primary liaison between the brand team and creative production partner Ghost Robot. Working at the intersection of client management, creative production, and post-production oversight, I was responsible for driving the full project lifecycle from concept through final delivery—ensuring quality, timeline adherence, and alignment across all stakeholders.
Key Responsibilites
Led end-to-end production for TiVo BOLT and Mini product launch campaign
Managed creative development, production timelines, and deliverables between brand team and Ghost Robot
Drove cross-functional alignment between client stakeholders, creative agency, and production partners
Oversaw pre-production planning, shoot coordination, and post-production to ensure on-time, on-brand delivery
Delivered polished campaign assets across multiple formats and platforms for integrated product launch
PROJECT 01
TiVo Bolt
Led end-to-end production for the TiVo BOLT product launch campaign, overseeing all production efforts between the brand team and creative production partner Ghost Robot. Overseeing the full project lifecycle from pre-production through final delivery. I served as the connective tissue between cross-functional teams—balancing creative vision, brand expectations, and production requirements.
Serving as primary point of contact between agency, Ghost Robot, and TiVo brand stakeholders
Managing project timeline, budget, and review cycles to ensure on-time, on-budget delivery
Overseeing multiple rounds of feedback and approvals across video and digital assets
Driving seamless coordination between creative development and brand standards
Delivering polished, engaging campaign content that brought TiVo's next-gen hardware story to life
RoverRide was born out of the founders' passion for pets and their own personal experiences as busy pet owners. They recognized the challenges faced by individuals who strive to provide the best care for their pets while juggling demanding schedules. With a shared vision of creating a reliable and accessible pet care solution, the founders assembled a team of dedicated professionals from the pet care industry and technology experts.
Driven by their mission, the team developed the RoverRide mobile app, which revolutionizes the way pet owners connect with local caregivers. The app provides a platform where pet owners can easily browse and choose from a network of trusted and verified caregivers based on their location and specific needs. RoverRide's rigorous vetting process ensures that each caregiver is experienced, reliable, and passionate about animal care, giving pet owners peace of mind.
Since its launch, RoverRide has transformed the lives of pet owners and their furry companions. Users have praised the convenience and reliability of the service, appreciating the ease with which they can schedule dog walks or pet sitting sessions with qualified caregivers. Pet owners can track their pets' activities and receive real-time updates through the app, fostering a sense of connectedness even when physically apart. RoverRide has not only simplified pet care for busy individuals but has also created a thriving community of pet lovers who share a common goal of providing the best care for their four-legged family members.
