Tivo Delivery Room | Launch of Tivo Romio OTA
When I was working for School Helps, one of our clients was TiVo. For the TiVo commercials, I was the bridge between the Creative Team and the Production Team. We teamed up with Production House Ghost Robot and Director Robin Comisar. I managed communication and expectations up and down the chain of approvals as well as assisted the Line Producer to ensure the production logistics aligned with creative goals.
For this production we also developed an agile production strategy to maximize content creation.
During the one 12 hour shoot day we produced
2) :30s ready for broadcast
7) :15s vignettes optimized for various social outlets.
The HERO :30 broadcasted in several cities in the U.S. in the summer of 2015.
Skullcandy Hookup | Launch of the Grind Headphone
When working with Skullcandy, another one of our clients at School Helps, I worked with the Creative Team and Stept Studios to create, implement and distribute a multifaceted video campaign to launch Skullcandy's newest headphone, Grind. This campaign was a great example of working with a brand to create an experiential stunt, which was used to capture content for a multifaceted digital campaign. We threw two stunts, one in Panama City Beach, FL and one in Los Angeles, CA.
For the first stunt, we surprised spring breakers in Panama City Beach with a crazy weekend where they hung out with Skullcandy athletes, Eero Ettala, Leila Hurst and Stevie Johnson. In addition to hanging out with the pros, they were surprised with free stuff and parties all along the way.
The second stunt was skate focused. We hit the streets of LA with Sean Malto and Trevor Colden and turned 15 skaters' day at the park into an unforgettable experience. We rolled up to the skate park and had the pros host impromptu skate comps. The winners of the skate comps got to skate with pros at the Berrics and got "hooked up" with a bunch of free Berrics and Skullcandy swag.
In addition to the production of long form videos for both stunts, I managed the production of cut downs for Instagram, Twitter, Facebook and digital banner displays.
Tivo| Launch of Tivo Bolt
I was Agency Producer for two major productions to launch the Tivo Bolt.
One was an animated production that was used for hype and to display the product features at trade shows. The other was a live action production used for television and web distribution.
For the live action production, my team and I at School Helps again teamed up with Ghost Robot and Director Robin Comisar. The shoot consisted of six principles on a location in upstate New York. For this production, we used an agile production schedule to ensure we maximized the content production and final deliverables.
From this shoot we produced.
1) :180 longer form video
2) :30s ready for broadcast and
6) vignettes optimized for various social outlets.
The HERO :30 was displayed at several national sporting events in 2016.
The second production was an animated production using a 3D product model. We worked with Denver-based team Leg Work to develop a 3D model of the product and then animated the model into a sleek modern environment.
While traveling around the globe from 2015-2016, I directed and edited a series of travel videos to launch VIRTVE.com founder, Kaitlyn Schlicht's YouTube channel. The project has been a fun opportunity to showcase my direction and editing skills while enjoying new experiences during my travels.
VeppoCig.com| Product Videos
As Marketing Director for Veppo, I produced a series of product videos for their line of personal vaporizers and e-cigars. I wrote the scripts and came up with the treatment for the videos. I then teamed up with Banana Reel Productions to shoot and edit the videos with my oversight.