Suntory Whisky Toki

Under the banner of School Helps Advertising Agency I managed the U.S. experiential launch of Suntory Whisky Toki, overseeing a multi-city campaign that blended cultural storytelling with immersive brand engagement. My responsibilities spanned tour logistics, artist relations, contract management, footprint builds, and aesthetic direction—ensuring a cohesive and elevated brand presence across all activations.

As part of the campaign, I hosted and produced high-impact experiential activations at major events.

This role demanded a balance of precision logistics, creative production, and hospitality—delivering premium, culturally resonant experiences that introduced Toki to U.S. audiences in style.