Google Cloud

Senior Producer for Google Cloud experiential activations and campaigns

Overview

As a Senior Producer on the Google Cloud team, I led the planning and execution of high-impact experiential activations and interactive digital campaigns for Google Cloud Next and brand partnerships.

Working at the intersection of product marketing, creative agencies, engineering, and executive leadership, I was responsible for translating complex cloud infrastructure narratives into compelling physical installations and immersive web experiences.

Focus Areas

Led end-to-end experiential and interactive production for Google Cloud Next and brand partnerships
Drove production pipelines across physical installations and digital campaigns
Managed alignment between product teams, creative agencies, and brand stakeholders
Delivered award-winning campaigns including Awwwards Site of the Day and Honorable Mention

PROJECT 01

Senior Program Manager for Google Cloud
experiential activations and campaigns

NASA FDL + Google Cloud

Experiential production for a science-forward installation showcasing the Google Cloud and NASA FDL partnership, balancing creative vision, technical accuracy, and complex fabrication from concept through on-site execution.

Managing a complex production pipeline across design development, fabrication, vendor sourcing, and on-site logistics
Aligning NASA scientists, Google Cloud product teams, and external creative agencies on content accuracy and experience flow
Translating complex astrophysics and AI models into accessible, interactive storytelling that demonstrated how Google Cloud enables NASA's search for exoplanets
Guiding and coordinating build partners to ensure all fabrication and AV elements were delivered on time and in brand
Delivering a visually striking, high-traffic installation that brought complex cloud technologies to life for a general audience

PROJECT 02

Spotify + Google Cloud

Originally designed as a physical activation, then reimagined as an immersive online experience in response to the pandemic.

Managing the pivot from physical installation to interactive digital storytelling, preserving the tactile, sensory richness of the original concept
Aligning Spotify and Google Cloud teams to distill complex technical infrastructure into accessible, engaging narratives
Guiding creative development, user experience design, and agency partnerships to ensure a polished, on-brand product
Integrating motion design, audio, and data visualization to create a multi-sensory journey through Spotify's backend architecture
Overseeing end-to-end production timelines, cross-functional alignment, and QA for a global online launch

PROJECT 03

IKEA + Google Cloud

Digital storytelling experience spotlighting IKEA's retail innovation powered by Google Cloud AI and infrastructure, balancing creative vision, technical accuracy, and brand integrity across stakeholders.

Managing end-to-end production in partnership with agency teams, Google Cloud stakeholders, and IKEA collaborators
Translating complex AI and cloud infrastructure narratives into an accessible, interactive web experience
Aligning cross-functional coordination across UX, design, engineering, and product marketing teams
Guiding agency partners through sprints, ensuring alignment on creative, technical feasibility, and brand standards
Directing visual storytelling that highlighted neural network workflows and retail AI use cases with clarity and impact

PROJECT 04

Google Cloud Activation @ IBC

Experiential production for a physical, narrative-driven demo at the International Broadcast Conference (IBC) in Amsterdam, balancing creative vision, technical integration, and fabrication in collaboration with creative agency DeepLocal.

Co-leading creative development and technical integration alongside the project's lead engineer
Managing production of a custom-built, interactive spin-wheel installation that physically drove the user journey and highlighted Google Cloud's advantages for media workflows
Overseeing the production lifecycle across ideation, fabrication, agency coordination, and on-site logistics
Developing entry content and environmental storytelling for the Google Cloud booth at IBC
Aligning Google Cloud stakeholders, DeepLocal, and engineering teams to ensure smooth, on-brand delivery