House of Suntory
House of Suntory
Lead Producer for Suntory Whisky Toki U.S. experiential launch campaign
Overview
I managed the U.S. experiential launch of Suntory Whisky Toki, overseeing a multi-city campaign that blended cultural storytelling with immersive brand engagement. My responsibilities spanned tour logistics, artist relations, contract management, footprint builds, and aesthetic direction—ensuring a cohesive and elevated brand presence across all activations.
As part of the campaign, I hosted and produced high-impact experiential activations at major events.
This role demanded a balance of precision logistics, creative production, and hospitality—delivering premium, culturally resonant experiences that introduced Toki to U.S. audiences in style.
Focus Areas
Led end-to-end experiential production for Suntory Whisky Toki's U.S. market launch across multiple cities
Drove production pipelines across event logistics, artist coordination, venue builds, and brand activations
Managed alignment between Suntory brand leadership, creative partners, venue stakeholders, and talent
Delivered premium cultural activations that established Toki's positioning in competitive U.S. whisky market
PROJECT 01
Art Basel
Art Basel
PROJECT 02
Pebble Beach Food & Wine
Pebble Beach Food & Wine
PROJECT 03
PROJECT 02
Secret Summer
Secret Summer
PROJECT 04
PROJECT 03
Eat Drink SF
Led end-to-end experiential production for a branded pop-ups and owned events showcasing Suntory Whisky Toki.
Overseeing the full lifecycle from concepting through on-site execution.
Managing creative production of a custom-built yatai serving signature highballs and curated small bites menu
Overseeing all logistics and vendor coordination to ensure seamless festival integration
Aligning brand stakeholders and venue partners on footprint design, beverage service, and guest experience flow
Guiding cultural storytelling that introduced festival-goers to Japanese whisky craft in a modern, approachable way
Delivering an engaging, culturally inspired activation that translated Suntory's heritage into accessible brand moments
