Overview
As Lead Producer with School Advertising Agency, I led the planning and execution of the launch campaign for Skullcandy's The Grind headphones, combining branded video content with live, stunt-style experiential activations.
Working at the intersection of content production, experiential design, and brand partnerships, I was responsible for delivering surprise-and-delight experiences that created once-in-a-lifetime fan moments—all captured for dynamic social and campaign content.
Focus Areas
Led end-to-end production for The Grind headphones launch campaign combining video content and live experiential stunts
Managed creative development, talent coordination, and logistics for surprise-and-delight fan activations
Drove cross-functional alignment between brand strategy, content production, and experiential execution
Oversaw video capture, social content strategy, and post-production to maximize campaign reach and engagement
Delivered authentic, high-energy brand moments that turned unsuspecting fans into shareable social content
